Sama

Personalized fertility care, from anywhere

Introduction 

Sama is transforming the fertility care sector with its commitment to accessible, remote, and reliable care. I worked closely with Sama's founders, leading product design, system design, and strategy to elevate their digital offering.

The vision 

Create a comprehensive, personalized holistic fertility care planner for patients and the Sama Care Team, streamlining the process and ensuring it's intuitive for all involved. This offering should be efficient to develop while prioritizing individualized care.

Goal-centered

A goal-centered approach in Sama care involves tailoring treatment plans and interventions to align with the specific reproductive goals and desires of each individual or couple. This approach prioritizes understanding the unique objectives and concerns of patients, whether it's achieving pregnancy, preserving fertility, or addressing specific reproductive health challenges. By focusing on these goals, healthcare providers can personalize care plans and support strategies to optimize outcomes and enhance the overall patient experience in their fertility journey.

Remote and personalized

While many fertility platforms revolve around hospital settings, Sama stands out by offering assistance to patients in crafting personalized remote fertility treatment plans that cater to their preferences, lifestyle, and goals. I developed milestones as a navigational tool to establish expectations and lead patients and Sama care team through their plans, from discovery to treatment completion.  Messaging and Telehealth services offer intimate personal support from Sama's on-call experts.

A design system built for speed and scale

A flexible design system unifies all of Sama's offerings into a cohesive, aesthetically pleasing, patient-centric experience.